Live Easier at The North End

The North End offers exceptional living with the ultimate downtown lifestyle. Perfectly located at the intersection of Water and Pleasant Streets along the Milwaukee River, it puts you at the center of everything vibrant and exciting on the city’s east side.

Welcome to a community that is more than just apartments – it's a neighborhood. Whether you choose One, Portrait, Silhouette, Aperture, Vignette, or Chroma, The North End captures the essence of Milwaukee's unique charm through innovative design, abundant amenities, and stunning apartment homes along the Riverwalk.