Live Easier at The North End

The North End delivers exceptional living in the heart of Milwaukee’s vibrant east side. Located at the intersection of Water and Pleasant Streets along the Milwaukee River, this Riverwalk community places you just north of downtown and steps from the city’s dining, entertainment, and retail destinations. With striking architecture, thoughtfully designed apartment homes, and a walkable, connected setting, The North End puts the best of downtown living right outside your door.

More than just apartments, The North End is a collection of six distinct communities—One, Portrait, Silhouette, Aperture, Vignette, and Chroma—each offering its own take on modern city living. Residents enjoy a wide range of amenities designed for comfort and connection, including an outdoor pool, sports lounge, library, pet spa, rooftop terrace with a bocce ball court, fitness centers, game and bowling areas, a dog run, and more. Here, living well comes easy.